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Honda’s Rhino Rescue Project

Posted on September 4, 2007October 31, 2009 by Jolene

Now, now I know most of you are caught up in the global warming hype-it’s definitely a cause for concern though *nods seriously*- but do spare a thought for other sad things in life like Sumatran Rhinos, the smallest rhino species.


Can you imagine if your children will never ever get to see such a cute creature ever? (Actually we don’t get to see such a cute creature ever either, but you know, you might get lucky on your next hiking trip to some jungle. But you won’t see me there. So it’s very sad that my non-love for hiking will hinder my chances of ever spotting a Sumatran Rhino.)

I can’t believe poachers are killing this cute Rhino for its horn. Just so that some horny rich old man can get his magic wand up again. Wingardium Leviosa anyone?

There are only about less than 300 of these rhinos left in the world. The only part of the Rhino that is used is the horn. Like I mentioned, it is an aphrodisiac. I’m not sure if it is as potent as Viagra but imagine, only 300 of these poor rhinos left and a mere 300 old men(and perhaps some ED stricken young men) will benefit from the horns. Hello, viagra very expensive meh?


The poor rhinos are then left to die. With such a small number left in the wild, without poachers, other problems such as foresting, changing climates, diseases, genetic drifts and many other factors will lead to a drastic decrease in the amount of Sumatran rhinos out there.


Breeding rhinos in captivity is not a solution either as artificial breeding has had rather limited success. Hence the need to leave these rhinos alone to enjoy the forty species of plants that it feasts on and find more of their favourite salt licks spots.

Granted, most of us would not be able to make a big difference as individuals. One well known company decided to do their part in conserving the Sumatran Rhinos. Collaborating with WWF-Malaysia, Honda Malaysia has initiated and is committed to a 5 year long project to save the Sumatran rhinos. A contribution of RM5 million have been pledged by Honda Malaysia to WWF-Malaysia and this amount will be channeled into the efforts to conserve the Sumatran Rhinos. The project entitled Honda’s Rhino Rescue Project aims to raise awareness and educate the future generation and Malaysian public on environmental and conservation issues through various activities.

It is a very generous gesture from Honda Malaysia. It is said that no corporation has stepped forward to commit itself totally to saving the Sumatran rhinos. However, it is not the first time that Honda has carried out such projects. Thailand’s “Honda Thailand Foundation” and Philippines’ “Lamesa dam Watershed Afforestation Project” are choice examples of the wonderful efforts carried out by Honda.

Besides the large contribution, Honda Malaysia have taken the initiative to embark on various projects to raise awareness among the Malaysian public. This includes serials of advertorials(so look out for them!) road shows and series of programmes to educate school children. It’s best to instill proper human values in the young ones in their early years.


It’s all part of Honda’s effort to ensure awareness now and further propagate awareness into the future with the help of these children.

After reading this, I hope you will understand the plight of these Sumatran rhinos and will take heed the importance of this cause that is close to the heart of Malaysian’s everywhere as the Sumatran Rhino is a Malaysian natural heritage.

So do your part and tell someone else if they need aphrodisiacs, go to a pharmacy and get some. Little blue pills are better than a rhino’s horn(which has no scientific evidence to back up the co-relation between the horn’s medicinal values and it’s aphrodisiac properties) any day.

5 thoughts on “Honda’s Rhino Rescue Project”

  1. ApolloG says:
    September 4, 2007 at 9:34 pm

    Nice article – I write about aphrodisiacs at aphrodisiology.com, and have tried to emphasis products from non-endangered species that can be harvested sustainably.

    The Malaysian plant Tongkat Ali is a much better choice – it has been documented to have many beneficial effects. And there are other plants like ginseng, epimedium, etc. No need to use rhino horn, tiger bone, or shark fin soup.

    jo: hey there! yeah, even women drink Tongkat Ali for medicinal purposes. Is sharksfin soup an aphrodisiac? 
    –

  2. alanbernard says:
    September 5, 2007 at 1:52 am

    I posted about this a week back, although my article was not as long lah! hehe… Anyway’s, I wish Honda would allow us to be a little more pro active, instead of just reading about what they did on their site… unless I missed something, of course! 😉

    jo: yeah! like a trip to some jungle to bergotong royong to make the place a better place for sumatran rhinos..or something to that effect..:)
    –

  3. paul says:
    September 5, 2007 at 6:12 pm

    Technically, viagra costs about at least more than $80 over here.

    And besides, erectile dysfunction ain’t going to be solved by consuming ground rhino horn. Good luck with trying to get the little ding dong THAT hard. =)

    jo: since i’m not a doctor, but a woman, i’ll worry about viagra when i’m like 67. 🙂

    –

  4. Lun says:
    September 5, 2007 at 8:50 pm

    Hmm, I wonder how rhino meat tastes like? They’re gonna take the horns off anyway, might as well don’t waste it’s meat! Curry! Rendang! Yummy yummy!

    Personally, I think this move by Honda isn’t that quite effective. What’s the point spreading the message to kids & us young bloggers (who don’t usually have ED). Which apek with his deflated weener do you think will be reading blogs (because I only noticed about the Honda campaign via blogs lol!)

    Once again, let us might as well feast on its meat!

    jo: i would suppose it’s gonna be damn tough. so what’s the point?

    It’s to ingrain it in our heads ma. because we’ll grow old, and maybe have ED.. the guys i mean.

    hehehe.. well, i don’t know about other bloggers but i chose to associate it with ED. hehee
    –

  5. J says:
    September 6, 2007 at 9:43 am

    Hello, i enjoyed surfing onto your site…aphrodisiacs n all….ree-no-cee-rohss horns…i had no idea. Anyway, didn’t want to NOT leave a comment, so here. Take care.

    jo: haha thanks J. 🙂 thanks for the comment too. 
    –

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